Dataset Overview
Overview
Descriptive Statistics
Data Structure and Distributions
Engagement Distribution
DistributionLoading insight...
Distribution of total engagement; taller bars indicate more posts in that range.
Engagement Boxplot by Brand
SpreadLoading insight...
Box shows the middle engagement range; line marks median and whiskers show min/max.
Posts by Brand
VolumeLoading insight...
Compares visible posting volume by brand after filters.
Text Length Distribution
TextLoading insight...
Character-length distribution of visible post text.
Sentiment Share by Brand
SentimentLoading insight...
Each row sums to 100%; segments show sentiment share within brand.
Topic Share by Brand
TopicsLoading insight...
Top topic shares by brand; categories are limited to the most common topics.
Model-free Evidence
Raw Comparisons Without a Regression Model
Brand Raw Comparison
BrandLoading insight...
Mean bars with median and IQR summarized below for each brand.
Sentiment x Engagement
GroupedLoading insight...
Median total engagement grouped by zero-shot sentiment label.
Engagement Type Heatmap
HeatmapLoading insight...
Darker cells indicate larger average engagement component.
Daily Posting Volume
TrendLoading insight...
Recent daily average engagement, grouped by brand and date.
Topic Engagement Ranking
RankingLoading insight...
Viral Post Evidence
top 5 percent
Posting Volume
Posting and Engagement Mix
Posting Volume
Monthly posting count for the filtered dataset.
Engagement Mix
click legend to toggleShare of likes, replies, retweets, and quotes in total engagement.
LDA Topics
Zero-Shot Sentiment
Zero-shot sentiment label distribution.
Post Explorer
1 / 1